With hundreds of millions of subscribers and users, Facebook is undeniably and rapidly reigning as the hottest site on the web. An international sensation, it allows people from different cultures, locations and languages to interact without the barrier of distance and time. It undoubtedly makes the world smaller, which is advantageous for everyone, especially business owners.
While the average user logs in to Facebook to keep in touch with families, successful entrepreneurs, advertisers and business executives use this website as a powerful tool for promotion, exposure and marketing. Making the most out of Facebook’s features and perks, marketing campaigns have never been so affordable, fast, convenient and easy. Because it is a social networking site, successful businesses develop connection with their potential consumers by creating pages for the latter to like, comment on and share.
If you need numbers, let me give you a few points to back up my claim. Other than the fact that you probably have a Facebook account just like I do, there are more than 800 million others out there who do, with half of them logging in to site every single day. Because of this, it is estimated that 700 billion minutes are dedicated to Facebook every month. That makes it easy for one user to have more than a hundred connections, join a few groups and subscribe to many pages, one of which could be yours, if you use Facebook’s marketing potential to the fullest. This translates to more profit and higher returns through sales. Who would not want that? So how exactly can you advertise on Facebook? What are the things that you need to know before doing so?
If you already have an official website, then good. If not, get one right now. Having an official website is like having a main office or store in the online world. This establishes your online presence and makes you more credible to the market. Facebook pages in this picture work like a store branches or promotional booths and kiosks situated where many potential customers are to make them aware of your business and lead them into your main store. For the most effective marketing campaign, the two should go hand in hand. Having a very neat and interesting website with no way of connecting to potential visitors would be a waste of time and effort. You need to go where the crowd is and transmit them to your place. This means using a Facebook page to redirect users into your site. You can also add Facebook options on your website for liking and sharing your information.
Now, we are done with the first step which is to have an official website and a Facebook page. But you need to know that this is only the beginning and successful marketing does not end here. Existence is nothing without activity. You need to always be active online for more interaction and more connections. You should always make a way for people to go to your page regularly by posting new and interesting updates. Make your page as interactive as possible by allowing guests to post on your wall or timeline. You can also use polls for trivial and interesting questions where your followers can choose an answer or suggest a new one to vote for. The tagging feature is a simple but very effective way to get exposure. By tagging your connections in your post, you do not only alert them that there is a new photo or comment to check out, you are also making this post visible on their profiles for their friends to see and possibly like or comment to. It is a classic case of domino effect.
You can also use Facebook as your online shop especially for those who do not have websites and are still starting. You can use albums as product catalogs and develop a protocol for orders and reservations by either commenting or private messaging. Now that is a direct way of making money through Facebook.
Whether you are a big and established name in your industry or you are a starting business that is new to the market, Facebook marketing is a convenient and free strategy that you do not want to overlook. Remember that more traffic means more potential buyers and more money for you.
Written by Andrew Scherer. Find out more about putting Facebook to work for your business with social media marketing services like these.